Profit Boosting A/W ‘16 Trends to Introduce in Salon

Staying one step ahead of the up-coming trends can make a huge difference to the success of your salon. Build a brand that your clients can rely on to be ahead of the game, and meet demand when trends become mainstream. From the treatments that you offer and the products you stock, to your salon wear and interior style, being one step ahead of the industry helps you develop an exciting and innovative business. Plan ahead for Autumn/Winter 2016 to meet demand, here is our full guide to incorporating A/W ‘16 trends into your salon, to boost profits… Treatment trends… Knowing exactly what will sell ahead of the season is a smart way to ensure you meet demand. Offering outdated treatments could cause a drop in bookings, whereas offering the latest naturally sparks excitement and demand. Here are the trends for Autumn/Winter 2016 to take note of: The Lip: Blackest Blackcurrant As seen on models at the Dior, Marni and Erdem shows, the biggest lip trend this season is a lacquered black-cherry pout. At the Dior catwalk show, the look was created with Dior’s Rouge Dior in Poison and coated with Dior Addict Ultra Gloss Bulle for a mirror finish....
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The Ultimate Guide: Choosing a Skincare Brand for your Salon

When it comes to the brands you use in salon or through your mobile business, choosing carefully is key. All too often it can be easy to choose to use the brands we are already loyal to, or the brands that we favour due to their clever marketing methods, but it is important to consider your target market, and what would appeal to them most. At Diamond Designs, we have years of experience working with beauty businesses supplying beauty uniforms, and provide on-going support to the small business owner. In this guide you will discover how to best choose a skincare brand that will boost your business, including our recommended brands. Read on to find out more… Understanding your customer The first step to choosing the perfect skincare brand to use in salon, whether this be through treatments, products to up-sell, or both, is understanding who your customer is and what their needs are. It can seem challenging to select a brand that suits each and every client you have, so consider choosing two to three brands that you know you can rely on to deliver great results. Consider the age of your clientele, their sex, your most popular treatments...
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The Ideal Beauty Uniform to Suit your Role

When it comes to finding the perfect beauty uniform to suit what you do, at Diamond Designs we’ve got you covered. Whether you’re a beauty therapist, a salon manager, a mobile therapist, a hair dresser, a dentist or a nurse, we have a wide variety of stylish uniforms to suit your need, that you’ll look smart and professional in too.   Salonwear… For beauty therapists, mobile therapists and salon managers, our range of beauty uniforms offer the ideal option. We stock a variety of styles and colours, including beauty tunics and salonwear. If you are a mobile therapist, particularly if you run your own mobile business, you can select a uniform that suits your branding perfectly, to create your own signature look.     For those who work in a salon and have the luxury of being able to choose your own uniform, with our range of salonwear you can choose something that suits your style perfectly, and helps you standout, while looking professional and stylish.   As a salon manager, you may want to differentiate yourself from other members of staff. With our wide range of colours, this can easily be done, while still maintaining an overall ‘look’ for...
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Salon Small Talk: Understanding your Unique Clients

In the beauty industry, each and every client is different. Some days you might find that everybody wants to be your best friend, asking your advice and confiding in you, and with others it’s like trying to draw blood from a stone. It’s important to take the time to understand each individual client, and when we say understand your client, we don’t mean by asking them lots of questions, more so reading them to gauge whether they’d prefer to take some time out to be quiet and left with their thoughts, or whether you should turn on the gift of the gab and have a good old gossip. Here are some top small talk tips, to help you better understand your unique clients’ needs, to ensure they keep coming back. Don’t be afraid to ask… If you have a new client and you’re not sure of the approach they might prefer, try asking a few questions once you have started their treatment, such as ‘are you having this for a special occasion?’ or, ‘have you got much planned for the weekend?’. You can quite quickly gauge whether they are interested in entering into conversation with you, if they reply but...
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The Three Essential Beauty Uniform Items you Need

When it comes to your professional look, it’s important to create a consistent image, for both yourself or for your business. When you’re working around five days a week wearing a uniform everyday, it needs to be versatile, to suit the weather and interchangeable to suit your mood.   We all know how it goes, some days you’ll be in the mood to wear a dress and feel super feminine, others days you just want to feel comfortable, while looking stylish and professional too. Just three simple salon wear items can ensure you look professional and feel comfortable...   The Beauty Tunic   A beauty tunic is extremely versatile and always looks super professional. Just a small selection in your workwear wardrobe means you can add variety to your look, while looking consistently smart and stylish. To create a signature look, opt for a simple colour palette, such as black and purple, making your collection easier to mix and match.   For simple pieces, we love our Kathy beauty tunic, which comes in black, grey and our standout lagoon shade. This simple tunic can be layered over trousers and looks really professional.   The Beauty Uniform Trousers   A simple...
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Tailoring Treatments For Male Clientèle

  For most men, continuing with a regular beauty regime needs to leave them with noticeable results in order for them to continue. Male skin is noticeably different in comparison to females and needs a tailored package to suit their skincare needs. The male beauty market is ever growing, don’t miss out on this lucrative opportunity and attract male clients. Here are our top tips of how to tailor your treatment package to bring in a new male clientèle... Create A Custom Skincare Package In order to generate more male clients, you need to discover what exactly your male customers want. Similar to women, many have different skin types and problems that they want resolved. Due to excessive shaving, some men may suffer with sensitive skin, therefore a gentle facial cleansing package would be desirable. Most men are against visiting a beauty salon due to the stigma attached. Not wanting to appear ‘unmanly’, many men may shy away from treatments that are specifically created for a female market. Tailoring your skincare packages to have a much more masculine aura around them may help them feel much more at ease visiting the salon. Making Things Masculine Although a pamper session is...
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