How Instagram Influences Beauty Trends

With 500 million active users on Instagram as of June 2016, it’s safe to say the photo sharing platform is one of the most influential social media sites in the world. One of the most shared types of content on Instagram is images surrounding beauty, from product reviews, to new looks and elaborate art in the form of make-up and nail designs. Instagram is hugely influential in when it comes to shaping beauty trends. Today trends are driven by social media, then reported on by blogs and print magazines, and finally emerging in mainstream beauty. Instagram can help you stay ahead of the trends, and even become a leader in the industry, offering a hugely influential opportunity for your beauty business. Beauty trends shaped by Instagram… 2016 has seen a wide variety of trends emerge from Instagram, some of which have become mainstream, influencing the industry as a whole, while others are mostly left to be admired, due to their extremity and difficulty to achieve. Among the most talked about are: mermaid make-up, neck contouring, bubble eyeliner, ribbon eyeliner, rainbow eyebrows (which then sparked rainbow highlighter), intricate lip art and super-full lashes. The latest to hit Instagram is the crystal...
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Q&A With Babs Forman

  We sat down with Skin Confident founder Babs Forman to find out her secrets to success! After several years of working as a lawyer she decided to follow her dreams to become a make-up artist. Read on to find out more about Babs' journey and her favourite Diamond Designs Beauty Tunic.... Were you always interested in a career in the beauty industry? Actually, I qualified as a solicitor and had a career in law before dedicating myself to skin camouflage! So it took me a little while to get there, but I always had a passion for make-up and never felt fully at home in the corporate law world. So I would say I was definitely always interested, but wasn't sure that I would be able to make it a reality. It took a bit of soul-searching and a mini mid-life crisis to take the leap of faith, and I'm very glad that I did. Tell us a bit more about Skin Confident Skin Confident provides skin camouflage for people who have skin concerns that go beyond what cosmetic make-up can conceal effectively. I see a huge range of different people and can cover anything from scars to vitiligo, birthmarks...
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Q&A With Jamie Nunn

We sat down with celebrity nail technician Jamie Nunn who strives to offer the best in nail-care and affordable luxury treatments. After starting his own business, Matilda-Rose, Jamie continues to drive for expansion, seeking up to 5 additional salons in the next 5 years. Read on to find out his top tips to success and his favourite Diamond Designs beauty tunic... Were you always interested in a career in the beauty industry? No not at all I was working for an electrical retailer (which i hated) and went with my friend to get her nails done and there was a training opportunity at the salon which I went for and the rest is history. So I totally fell into it by chance! What made you want to start your own business? I decided to start my own business after working for some of the nail industries biggest brands and at the time nobody seemed to support my vision when it came to standards and spending money to make money. Something I still believe hugely in, so i thought to myself "you either carry on making someone else money and being stifled or take a risk and go it alone." So...
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Q&A With Caireen Bruce

We sat down with Beauty professional Caireen Bruce who has always had a passion for working in the beauty industry. After starting her own business, Glitzy Nails in 2010, Caireen shared with us her secrets to success and her favourite Diamond Designs beauty tunic. Read on to find out more... Were you always interested in a career in the beauty industry? My career didn't start until my 30th Birthday. I had my 2 son's and the eldest was attending primary school while my youngest was nursery age. I was fed up one day and passed our local college which had an opening day and I wheeled him in there in his buggy, had a quick interview with head of the beauty therapist dept at cumbernauld college and it all started from there. What made you want to start your own business? When I qualified in 2003, I was fortunate to start a part time job in Westerwood Hotel. I worked there for over a year and found it quite a back breaking job due to constant massage therapies. I knew at the time I had a secret passion for nails and left that job to start my own business ....
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Best Beauty Subscription Boxes

Image courtesy of DailyMail. Beauty subscription boxes have become huge as of late, with loads of exciting new brands springing up, giving us the opportunity to try fantastic beauty products at a lower price. Beauty subscription boxes are a lovely thing to invest in, particularly for those working in the beauty industry, who wants to try the latest products on the market. With so many to choose from, which are the best beauty subscription boxes on the market? 1. Birch Box The monthly subscription box from Birch Box contains five luxury products from well known brands. At £10 per month plus £2.95 P&P, Birch Box offers a cost effective way to try a handful of new products each and every month. The July box contained products from the likes of Nails Inc and Elemis, and when you sign up you receive a free Lord & Berry Product too! Set up in 2010, Birch Box also have their own online magazine, where you can catch all the latest from the beauty industry. www.birchbox.co.uk 2. Little Known Box At £14.95 per month including postage, the Little Known Box contains a diverse range of products. Containing 5-6 products per month, Little Known Box...
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How to Revamp your Salon on a Budget

While just a few short years ago you may have put money into updating your salon, the truth is in a busy environment fixtures and fittings can quickly become worn and look shabby. Decor and accessories can also become updated, but for the business savvy, spending lots of money on revamping your salon regularly isn’t an option. It’s important to keep things fresh and standout from the competition, so here’s how to update your salon on a budget… 1. Reception Your reception area needs to be beautifully presented and provide a comfortable and calming environment for your clients. As this is the first place they will go to when coming into your salon, and also the last place before they leave, you want to ensure that you create both a good first impression and a positive lasting impression. If you have already invested in a stylish reception desk but it is in need of a revamp, try painting it to add a unique twist. Choose colours that suit your theme, white, pale pastel shades or muted tones work well at the reception desk. Top your reception desk with beautiful accessories, and some practical accessories too. Try a glass, gold or...
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