Skincare Brands for your Salon: The Ultimate Guide

When it comes to the skincare brands you use in salon or through your mobile business, choosing carefully is key. All too often it can be easy to choose to use the brands you are already loyal to, or the brands that we favour due to their clever marketing methods. It is important to consider your target market, and what would appeal to them most. At Diamond Designs, we have years of experience working with beauty businesses supplying beauty uniforms, and provide on-going support to you, the small business owner. In this guide you will discover how to best choose a skincare brand that will boost your business. Read on to find out more… You'll find more great industry tips like these in our weekly newsletter. Sign up now!

Understanding your customer

The first step to choosing the perfect skincare brand to use in salon is understanding who your customer is and what their needs are. Consider choosing two to three brands that you know you can rely on. You should consider the age of your clientele, their sex, your most popular treatments and the location in which you work in to determine the needs of your clients. Age, of course, comes into skincare as a clients’ age will dramatically effect their skincare regime.

Gender

If your clientele is predominately female, a skincare brand that caters to women would work well. Whereas, if you do have male clients, consider a brand that would work for both.

Location

The location in which you work is also key to selecting the right brand. When setting up you would have considered the perfect price point for the location. So, choosing a skincare brand to stock is no different. If you focus on luxury treatments, choose a truly luxurious brand that reflects this. If you focus on a lower price point, choose a brand that is cost effective, but delivers luxury still. In choosing to stock a skincare brand, you are making an investment. As a result, it’s a decision that you should consider carefully. This ensures you get the best return on that investment possible.

Consider trends

You should consider trends when choosing the right brand for your business. Firstly it’s important to understand whether your clients are influenced by trends. If you chose not to stock the latest products, they might go elsewhere. When it comes to choosing a skincare brand, you want to offer consistency. If you’re looking to choose a brand for the long term, how can you incorporate trends? This ensures you don’t miss the boat when it comes to trends and high demand. Did you know signing up to our newsletter will give you top industry tips straight to your inbox? 

Choose to use a layer system.

Select a base brand, that is your go-to, all year round skincare brand. Select a second brand that reflects current trends. For example, vegan and organic skincare is huge right now, so you might want to consider stocking a range for 6 months. Then depending on the demand, choose whether to stock it again or introduce a new one. Choose an interchangeable brand. The second option is to choose one brand that releases new and relevant products. This option could prove more difficult at times, as you are relying on the brand to release products that meets client demand. However, it enables you to build a long lasting relationship with the brand. It also allows your clients to find a brand that they will come back for.

Do your research

It is important to scope out what your competitors are offering and understand how you can have the edge above them. It’s essential to understand what’s in demand when it comes to skincare. However, it’s also worth considering if there is demand that isn’t currently being met by your competitors, so that you can offer something a little different. Take time to research what similar businesses are offering, research potential brands and look into the earning potential each brand offers. It’s always a good idea to actually ask your clients what it is they want. Consider creating a questionnaire to give current clients to fill out, or send it out via email. If you prefer to be less formal, simply casually ask clients about the kind of products they like to use. A little big of digging can go a long way! Our favourite salon brands

Dermalogica

Dermalogica make the ideal brand if your focus is on proven scientific results, without the hype of bold branding and trend driven treatments. For the last 25 years, Dermalogica have been focused improving skin health, through education and innovation. Dermalogica make a great base brand selection, and are ideal if your business has a clinical feel, with simple design and fuss free treatments. www.dermalogica.co.uk

Eve Taylor Skincare

Offering a range of skincare, body care and aromatherapy products, Eve Taylor is the perfect go to for professional salon products. Founded in 1963, Eve Taylor is a long standing British brand. Developed originally as a professional only brand, you can now buy Eve Taylor products yourself. Eve Taylor is a great choice as alongside their wide variety of products, they also create a collection just for men, enabling you to provide both treatments from the same brand. Login to the professional area to get trade prices and select your products. www.eve-taylor.com

Sothys Skincare

Sothys focus a little more on the luxury of skincare, and provide a professional, yet indulgent range. They describe themselves as a ‘highly sophisticated brand’, and offers the ideal option for a high end salon, with clients who are happy to pay a little more for a little extra luxury. Sothys also offer a limited edition range, which may help you introduce new products to meet demand and create a buzz in your salon. Sothys also create a male range, alongside their skin and body care collections. www.sothys.com Don’t forget to also benefit from all the great marketing material that you typically get with stocking a brand. Once you have understood which brands will be highly sought after by your clients, let them know you are now a provider of their treatments and products. After all there is little point in taking such care over choosing brands, if you’re not then going to publicise this. Ensure you will be able to access hi-res images to promote your services. Most brands will be more than happy to help you with this, as if you have success with their brand, they know you will be a repeat customer. At Diamond Designs, we are a leading provider of salonwear to beauty professionals. We love the beauty industry and love being able to offer support to all the unique beauty businesses. We provide a wide variety of beauty tunics and salon uniforms that add that extra finishing touch to any beauty business.