Staying one step ahead of the up-coming trends can make a huge difference to the success of your salon. Build a brand that your clients can rely on to be ahead of the game, and meet demand when trends become mainstream. From the treatments that you offer and the products you stock, to your salon wear and interior style, being one step ahead of the industry helps you develop an exciting and innovative business.
Plan ahead for Autumn/Winter 2016 to meet demand, here is our full guide to incorporating A/W ‘16 trends into your salon, to boost profits…
Knowing exactly what will sell ahead of the season is a smart way to ensure you meet demand. Offering outdated treatments could cause a drop in bookings, whereas offering the latest naturally sparks excitement and demand.
Here are the trends for Autumn/Winter 2016 to take note of:
The Lip: Blackest Blackcurrant
As seen on models at the Dior, Marni and Erdem shows, the biggest lip trend this season is a lacquered black-cherry pout. At the Dior catwalk show, the look was created with Dior’s Rouge Dior in Poison and coated with Dior Addict Ultra Gloss Bulle for a mirror finish. After the matte trend, high shine lips are set to be big. If you offer make-up services, make sure you stock up on black-cherry high shine shades.
Skin: Be Illumiated
For skin this season it’s all about hyper-natural radiance. For some time we have focused on achieving a natural glow, and for this season that focus is amplified. At Valention and Pat McGrath, iridescent powder was used heavily on the cheekbones, eyelids and cupid’s bow, and at Gucci fresh looking skin was finished off with a peachy glow.
The New Liner: Graphic
It’s time to get super creative with liner, as this season calls for a super graphic and sharp liner look. A great trend to get creative with, graphic liner was seen on models for Oscar de la Renta and Kenzo. Go bolder than feline flicks and experiment with colour in angular shapes.
Party Season Look: Glitter
Each year adding a little glitter to your party season look seems to come naturally. For 2016 it’s all about subtle glitter used to high
Key Message for the Season: Don’t Be Afraid to be Yourself
The beauty industry is embracing individuality for Autumn/Winter. Catwalk shows were less ‘matchy matchy’ than ever before, with looks being tailored to suit their own individual looks and style. Whether you are carrying out a facial, party season make-up or a manicure, take the time to really understand your clients’ unique style. Consider adding a style development service, where you take an hour to really understand your client, their style, bone structure and colouring and problem areas, to define for them their own unique beauty style.
Completely revamping your salon style for every season isn’t entirely necessary, particularly if you have created a solid and iconic style for yourself. Keep your classic style, but stay ahead of the trends by introducing small style updates each season, to appeal to a wide audience as trends develop. Here are the interior trends to be aware of for Autumn/Winter 2016:
This trend has been increasingly growing since Spring ‘16, and is set to get even bigger for the winter. A trend that is pretty easily to implement, warm up your salon with these pretty metallic tones but adding copper or rose gold accessories. Try magazine wire baskets, copper lighting and rose gold or copper framed mirrors to reflect this trend.
Winter Morning Greys
One of the standout colour trends for the season is grey. From soft furnishings, paint and fixtures and fittings, grey is one of the most popular colours for this winter. Try adding grey toned wood into your salon, easy updates include coffee tables in waiting areas or your reception desk. Add a touch of grey with soft furnishings, you could update your salon chairs, or even just add some soft grey cushions.
Another colour trend for this season is peach, particularly so in a very soft pale shade. The key with the peach trend is adding warmth, and combining the above trends with the peach trend works very well. Just think of a cold winter morning, with your salon reflecting this perfectly with ashy wood finishings, grey soft furnishings, complete with peach cushions and accessories, and finished off with a touch of luxe rose gold.
Salon Staff Style
Along with your salon style, don’t forget about your staff too. A polished look can really add to that high end feel, and choosing to ensure your staff are all on-trend and immaculately presented can go a long way to creating the ultimate experience.
Autumn/Winter calls for dark shades, such as black, grey, navy and deep purple. The ideal way to add a polished look to your salon is to opt for matching salon wear, whether that’s the style such as beauty tunics, or the colour. Kit therapists out in matching beauty tunic styles, or choose to mix and match salon wear, choosing from dresses, beauty tunics and trousers or even a jumpsuit in matching colours.
We stock a variety of beauty uniforms to choose from, that enable you to update your salon look for the season, creating a professional look throughout with salon wear uniforms.
The Autumn/Winter season can be notoriously busy, with everyone preparing for party season and all the events that come with it. While it can feel fairly safe to rely on the boom of the beauty industry during this time, it is important to ensure you put a little energy into promoting your services, to ensure you standout above your competitors, you need to give potential clients a reason to book in with you, rather than someone else.
Make your knowledge of trends and the fact that you are ahead of the industry your USP. Keep your audience up to date with your business. Updated your salon interior? Post about it on social media. Just completed a make-up look at reflects the season’s trends? Write a blog post about it and post before and after photos. Introduced an exciting new treatment? Fire out an email campaign to let everyone know. Keep your customers up to date with what you are doing, and make sure you remind them of the benefits of choosing your salon over another.
Don’t forget a lot of today’s marketing is all about word of mouth, particularly online word of mouth. Don’t be afraid to promote a brand new treatment by giving a couple away for free to get the ball rolling. If you can, work along side a few bloggers to help spread the word online. Run a few festive competitions online, host a Christmas open evening with mini treatments to encourage people to book in for more ready for party season, get people talking about your fantastic services and how you are leaps and bounds ahead of the competition.
Don’t forget it’s important to add value to your customers via your digital marketing campaigns. If you are running an on-site blog, avoid writing primarily about your business. This season try blogging about the current trends, essentially educating your followers about what’s hot this season, and of course you’ll be following the trends, so they will know they can turn to you to help them achieve the latest look. The same goes for your social channels- avoid a lot of self promotion and sales focused content. Instead post about the latest in the industry, trends, tips and your favourite looks, to keep customers engaged and subliminally create interest in your services.
The Autumn/Winter season is an exciting one in the beauty industry, with new trends and treatments to get involved with. Take advantage of this excitement and ensure that it translates to your clients through your business, by introducing new on trend treatments, updating your salon and keeping everyone engaged through digital marketing, events and a great in-salon experience.
If you would like to update your salon look this season, browse our collection of beauty uniforms We specialise in creating stylish salon wear, including beauty tunics, spa uniforms and salon wear dresses, ideal to create that polished and professional look for your business.
Which trends are you excited about for the season, and which will you be introducing into your salon? Comment and let us know!