If you want to see your business booming then seasonal packages are the way forward. Everyone loves a pamper treatment, especially if it’s a special occasion. What’s even better than being pampered? A special offer! Clients love to hear the word discount. Let’s face it, we all love saving a few pounds if we can. If you fancy doubling or even, tripling your profits, and giving clients an experience to remember, here’s how to create some awesome seasonal packages and how to promote them.
Know your seasons
To create some show stopping treatments for your clients, you need to know your Valentine’s Day from your Halloween. The time of year will dictate what your clients are searching for and being prepared is the answer. If you want your clients to be wowed then research the latest trends and prepare in advance. For Valentine’s Day, your clients may require a stunning hairstyle, romantic make-up or a full body treatment. For summer, fake tanning will be all the rage and for Halloween, make sure you’ve stocked up on fake blood, white foundation and black lipstick.
Make sure you stock gift cards too. After all, what better way to show your love then buying your mum or partner a little TLC?
Make it count
Reducing your pricing might seem like you’re heading in the wrong direction, but hosting some fabulous special offers will get those sales racking up before you can say cha-ching! Consider bundling together some treatments for a special occasion package.
For Mother’s Day, you could combine a hand and nail treatment with a pedicure and massage. Mums will love having a relaxing pamper session and you could give a 10% discount on a Mother's Day package, than if your client was to purchase the treatments separately.
For Halloween, how about combining a hair and make-up session in one? For summer, you could put a tanning treatment, hair removal and hair style in one package to accommodate those going to a festival or on holiday.
Social media isn’t just for selfies!
If you thought social media was just for taking selfies and tweeting Justin Bieber then think again! Using Instagram, Facebook and Twitter is a great way to get your business out there. Let people know about the packages you have on offer – maybe show some before and after pictures of your treatments to entice clients through your door.
Writing some blog posts and emailing previous clients will also inform them of the packages you can provide. Don’t be shy! Promote, promote, promote and you’ll soon see the rewards!
Dress the part
Go all out on your seasonal theme and dress up for the occasion too. For summer try the Nicole Tunic in Lagoon for a bright summery uniform, or add a little festive sparkle during the party season with the Lili Tunic with diamanté buttons.
Do you offer seasonal packages? Let us know in the comments below.
If you want to build a professional beauty brand then check out the excellent essential range of beauty tunics for great value salon wear that’s ideal for daily use. Check us out on Facebook and Twitter too for all our latest news and competitions.
Images sourced from Pinterest.