Are you looking for new clients? Have you run out of ideas to boost your beauty business? Unfortunately, every salon will go through quiet periods.
Attracting customers can sometimes prove a tough nut to crack.
However with a few marketing moves, you can keep clients coming through the doors.
Seasonal offers
The festive season is an obvious busy time but there are many other holidays and special occasions worth promoting.
Advertise the beauty treatments and spa packages available at your salon. For example, Valentine’s Day, Mother’s Day, St. Patricks Day and Easter.
These occasions offer huge marketing potential.
Partner up with local businesses
Identify businesses in the area that have a similar target market to you. Approach these businesses to organise cross-promotional activities. Hairdressers, wedding photographers, boutique owners, gyms and fitness clubs can be fruitful business partnerships.
Furthermore, you can post about each other on social media, pass out business cards to their client base. You could also allow promotional posters in each other’s properties. All of these are great marketing opportunities to tap into a new client network.
Bring a Friend to Boost Clients
To explain, encourage your existing clients to bring a friend or family member. Truthfully, people will consider a recommendation from a loved one over any other. This way, you will grow a loyal client base.
Get Social with Clients
We believe in the power of social media. Conversely, if you don’t already have a strong presence then you need to get developing one. Firstly, make your socials look professional. Secondly, post about stuff your audience is interested in. Interact with your followers and you will reap the benefits.
When you do get the clients in, make a great first impression. Additionally, our range of beauty uniforms will dress you for success. Shop our collection of salon uniforms.
