How Should a Beauty Therapist Present Themselves? with Karla McDiarmid of Macquarie Medi Spa

Is presentation in the salon important? We sat down with Karla McDiarmid, Director of MacQuarie Medi Spa in Bathurst, Australia to discuss the importance of presenting yourself professionally at work. How important is a professional image to you and your business? Maintaining a professional image is extremely important. In an industry that is all about looking and feeling great its important for a team member to represent the entire industry with pride & not just that individual business.Ensuring our team look professional and can be recognised outside of the business with our branding on the front and back of the uniform is also an essential part of marketing and branding our business. Do you believe that looking presentable can impact sales and/or business? Yes, definitely. The more professional you look combined with fantastic sales and product education. The consumer is likely to buy more from people they trust. There is nothing worse then going into a business and not being able to tell who actually works in the business too. What steps do you take in your business to ensure all therapists present themselves well? In our employee contracts we have a section for appearance to ensure the business’ reputation...
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What To Wear When You Work In A Spa

Just starting out as a spa therapist? It's important to wear the right uniform when you are working, to protect yourself from hazards and risks in the spa. You must also look professional and clean, as you are setting the tone for your company. But, how do you do that and look stylish at the same time? Luckily, we've put together some killer uniform ideas for your very first day at the spa. Read on and get inspired! Spa Tunics Firstly, a spa tunic should be your to go when picking a uniform for work. Made of fabrics specifically designed for the beauty and spa industry, a tunic needs to be your first choice. Beauty tunics are hard-wearing, durable and will be there for you during the longest of shifts. Spa Trousers Secondly, pair your spa therapist tunic with a sleek, slim pair of spa trousers. Much like the tunics, these trousers are made from high-quality, hard-wearing fabrics that will protect you against the various oils and creams used in your practice. These Classic Trousers are exactly what you're looking for! They come in a variety of colourways to suit your mood or practice. They are also made up to...
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How to Gather Client Feedback In Your Salon

Getting good feedback is crucial for any business. Not only does it improve client retention and attract new clients, but it shows you what you may not see in your business. To help you improve your client feedback, we've spilled our top tips on how to gather client feedback in your salon. Give incentives. A client is more likely to provide feedback for you if they receive something in return. This could be anything from 10% off their next service, a free hair or skin product, or the chance to win a much bigger prize! Feedback is a short process and only takes a matter of seconds. In order to grab attention, however, there needs to be something in return. A common incentive is a discount off their next service. So, when it comes to collecting customer feedback, why not start here? Go online. Don't waste time printing out hundreds of feedback forms, only for them to go in a client's pocket and never used again. Instead, use a free and easy software like Google Forms to distribute to your client's email. Ideally, this link could go in the post-treatment email. This way, the client is in a more relaxed...
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How to Improve Client Retention in Your Salon: Lilac Miller of Sleeping Beauty Salons

Keeping clients coming back to your salon can require a lot of work, especially when there is so much competition out there. This week, we sat down with Lilac Miller of Sleeping Beauty Salons, who told us her top tips to improve client retention. Read on to find out: Tell us a bit about your salon.  Sleeping Beauty Salons are based in Scotland, stretching from Edinburgh to Lerwick and currently have 7 locations.  We opened in 1999 and now have a team of 50, offering a wide range of beauty, nail & spa services.  Why do you think customers come back to your salon? We focus on the client experience and building relationships with our clients through great customer service and a friendly but professional approach. We are open late nights to offer convenience for our clients to fit their busy schedules.    How important is it to keep existing customers, as well as attracting new ones? It is very costly to be marketing to consistently attract a stream of new clients so focusing on client retention is key.  It's also much more enjoyable for the team to have regular clients who they know. For marketing, we like to focus on...
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3 Spa Treatments Trending in 2023

2023 so far has been a huge year for wellness. With the rise of the 'wellness era' trend on TikTok, people are on the lookout for more and more ways to boost their physical, mental and spiritual wellbeing. So what does this mean for you? We have compiled 3 of the top spa treatments that are/will be trending this year. Introduce these into your spa treatments and stay ahead of the curve! Crystal Healing Massage This popular form of massage uses crystals to heal the body. Crystals can transform a person's overall feeling of wellness. This has three main strengths. The crystals used can clear all negative energy, can energise you spiritually, and keep you in balance. The benefits include not only easing muscle pain and tension, but clear any blockages in your mind and soul. Overall, the recipient benefits from the crystal healing while receiving a luxurious massage. Lymphatic Drainage Facial A lymphatic drainage facial is a relaxing facial massage. It uses gentle brushing motions. These brushes work to reduce swelling around the face associated with lymph nodes. It is especially effective around the eye and neck area due to the gentle brushing. The lymphatic system helps with removing...
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Interview Questions for Beauty Therapists

Interview room door concept for recruitment or medical checkup with a consultant How to hire the right staff for your beauty salon - Some of the most essential Beauty Therapist Interview Questions and Answers. Your staff is the most crucial factor in your salon's success. Certainly, they need to work as a motivated, cohesive, passionate team and one of the best ways, alongside with the right training, to guarantee the success of your business is to hire the right people. Therefore, your interview questions must reflect this. Uniquely, it is the entrepreneur's responsibility to define the type of employee he or she wishes. That definition facilitates the growth and development of the beauty salon. With that in mind, we have gathered some tips for an interview that will help you hire the most qualified staff for your beauty salon. For more industry-related news and tips, sign up to Diamond Designs Uniforms weekly newsletter! Check the Professional References Firstly, presenting a good resume and making a great impression in the interview is excellent, but when it comes to hiring salon staff, it is essential to check the professional's references. Of course, any person who seeks a job strives to convey to...
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